Unlock the full 5 Forces System now and finally gain the marketing clarity youâve been missingâstarting today.
Unlock Marketing Clarity with
The 5 Forces System
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Transform the chaos of attribution into confident, profitable decisions.
Introducing The 5 Forces â a step-by-step system built specifically for intermediate to advanced marketers who are ready to stop second-guessing and start scaling with clarity.
âŹÂ Actual course slides âŹ
If you're a digital marketer who's tired of staring at spreadsheets, fighting GA4, and bouncing between attribution platforms that all tell different stories - you're not alone.
Marketing Attribution Is Broken
Letâs face it. Attribution data is overwhelming.
- âIt's hard to get accurate.
- âEven harder to interpret.
- âAnd once you think you understand it, you're still left asking: âSo⌠what do I actually do next?â
The 5 Forces Course changes all that. Itâs a system that turns frustration into clarity, chaos into confidence, and data into decisions that scale brands.
If you've ever:
Spent hours wrestling with attribution models only to walk away more confusedâŚ
Had your ad budget pulled because someone misread early campaign dataâŚ
Felt like you were the bottleneck when it came to scalingâŚ
Then you're exactly who this course was built for!
What Youâll Walk Away With
By the end of this 2-hour intensive, youâll:
- Know which data matters (and which doesnât)
- Use the right attribution model for the right campaign
- Get internal team alignment with crystal-clear expectations
- Keep a measurable decision log to track impact and ROI
- Apply a scalable optimization process when performance dips
Break Down of The 5 Forces
Introducing The 5 Forces â a step-by-step system built specifically for intermediate to advanced marketers who are ready to stop second-guessing and start scaling with clarity.
| Force | Pain Point It Solves | Example Use |
|---|---|---|
|
Intention
|
Most marketers try to solve attribution with one model â wrong. Different campaigns need different models. |
New customer acquisition campaigns should focus on new customer CAC â not lumped metrics. Intention clarifies this. |
|
Expectation
|
Teams freak out when results donât show up fast. This misalignment kills budgets prematurely. |
Use scale, chill, and kill zones to align with stakeholders and create agreed-upon measurement windows. |
|
Action
|
Marketers often stare at dashboards and freeze. Thereâs no system for taking and tracking action. |
Youâll log every major decision and tie it to results. Now you can learn from your actionsâand repeat what works. |
|
Outcome
|
Attribution is noisy. Even with data, the story can be unclear or change daily. |
Youâll apply a consistent scoreboard to judge results fairlyâno more gut checks or panic pivots. |
|
Optimization
|
When things donât work, chaos sets in. What do you change? Traffic? Budget? Offer? Creative? Product? |
Youâll use a framework to diagnose and improve what matters, when it matters. |
What You Get
This isnât a 10-hour course filled with fluff. Itâs 2 hours of no-BS content and tools youâll actually use:
Video presentations revealing the 5 Forces system
Proprietary templates to apply each Force immediately
The 5 Forces System Blueprint
The Intention KPI Matrix
Scale/Chill/Kill Zone Calculation Guide
Interview with John Moran on using MER as your North Star
Intention Measurement Matrix
Talk Track Slides â Present expectation alignment like a pro
The Decision Log â Track marketing actions and their outcomes
Meet Your Instructor
Marketing attribution has been my obsession for 10+ years. Iâve built tracking systems, sorted through billions in ad spend, and helped brands like Cheech & Chong and GetMaineLobster crack the code on what actually drives ROI.
Iâve seen the spreadsheets. The false positives. The campaigns that shouldâve scaled but didnât â not because they failed, but because the attribution looked bad.
Thatâs why I built The 5 Forces. Itâs not a theory. Itâs a process that works because itâs been tested, refined, and battle-proven inside Wicked Reports with real brands and real money on the line.
If youâve ever felt like youâre stuck in attribution quicksand, Iâll show you how to climb out â and win.
Why It Works
(When Nothing Else Does)
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You donât need more attribution models. You need a way to turn attribution data into action.
This course gives you that â and only that.
⌿ Itâs not academic
⌿ Itâs not generic.
⌿ Itâs not a parade of outdated tactics from a decade ago.
The 5 Forces is a real-world system designed by someone whoâs been deep in the data trenches for over a decade.
Itâs the attribution system you wish came built into your platform.
Unlock Full Course Now
Get instant, lifetime access to the complete 5 Forces System today. Put the strategies to work right away, and if you donât see a clear impact within 30 days, youâll get a full refund - no questions asked.Â
No risk. Just ROI.
You should take this course if:
You feel held back by unclear attribution data
Youâre tired of vague recommendations and need real answers
You want a repeatable, proven decision-making process
The cost of continuing to make marketing decisions as usual is costing you real money.
Itâs not for:
Beginner marketers who havenât run campaigns yet
Teams that donât use any kind of attribution data
People looking for hacks instead of systems
  What People Say
Name Withheld -Â Well-known agency
" I learned more in the first 2 lessons than I have in 2 years at our agency. "
Ralph Burns -Â Tier 11
" Scottâs framework is the first one Iâve seen that makes attribution feel like a growth tool instead of a reporting tool. "
Start Right Now
  Ready to Ditch Attribution Confusion Forever?
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